We're excited to announce the launch of our completely redesigned website! After months of dedicated work, we've created a new digital presence that embodies our core values: minimalism, functionalism, and clarity.
Philosophy
At cynkra we believe in the power of simplicity and clarity. Thus, the new website follows a minimalist design that puts content first, function before form. We got rid of a template design and dropped most stock images that we used before. From this:
We went to this:
Simpler, clearer, more functional!
We continue to use the beautiful Frutiger font that stands for the best Swiss typographic design qualities that pair perfectly with our commitment to functional and minimalist software design.
A New Logo
With the redesign came some subtle changes to the branding. Rather than living on the side, the cynkra box has now expanded and gives home to all letters of the name. It’s easier to spot and highlights clarity and functionalism.
ASCII Art
And because we are programmers, we also couldn’t resist introducing some ASCII art. This dynamic element is meant to evolve organically over time. One idea for the future is to update these dynamic patterns automatically, so we can keep our brand evolving without too many manual updates.
Under the Hood
Under the hood, we’ve moved from Bootstrap to Tailwind CSS, thereby making the website much lighter and optimized for fast loading and smooth interaction. The switch to Tailwind has given us more control over our design system, reduced our CSS bundle size, and made it easier to maintain consistent styling across all pages.
A Team Effort
The redesign was a collaborative effort by an amazing team:
- Tamás Tóth, an incredibly talented frontend developer,
- Jonas Goldstein, a visionary designer who brings bold, minimalist aesthetics to life,
- and Christoph Sax, from cynkra.
The entire cynkra team contributed their expertise and support throughout the process. Thank you to everyone who helped to bring this to life!
Looking Forward
The new website relaunch reflects our commitment to clear, honest communication and functional design. Stay tuned for more updates as we continue to refine and improve.
Let us know what you think!